All Man: The International Male Story dives into an influential era of men’s fashion and queer entrepreneurial success

“A CHRONICLE OF QUEER ENTREPRENURIAL SUCCESS” – Variety

“A TOUCHING RETROSPECT OF THIS NEARLY FORGOTTEN LANDMARK OF MEN’S FASHION” – Chicago Reader

“A CELEBRATION OF AN UNLIKELY VEHICLE FOR GAY LIBERATION” – Crooked Marquee

“A HIGHLY PLEASURABLE RIDE THROUGH LATE TWENTIETH CENTURY FASHION” – The Queer Review

From co-directors Bryan Darling and Jesse Finley Reed, the new documentary All Man: The International Male Story journeys across three decades of the infamous catalog’s unlikely but lasting impact on fashion, masculinity and sexuality in America.

Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree and trend-setting. “International Male” reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions.

Featuring input from Matt Bomer, Carson Kressley, Jake Shears and more, this character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look – at themselves and at each other – and how the world would look at them. This is their story – a modern day fairy tale about a dream that really did come true.

Watch the trailer for All Man: The International Male Story below and click here to pre-order your copy. The film will be available on DVD starting July 25th.